Smith's chip promo ... now that's creative!

Now this is creative.

Smith's goes out to find a new chip flavour and throws it out to the people.

People argue about which of four finalist chip flavours are best - the coat of arms flavour; late night kebab; popcorn; or caesar salad.

Sportingbet Australia saw an opportunity, and has consequently opened a book on which one will win.

They've got the late night kebab and coat of arms fighting for favouritism, and why not: They're basically a variation on barbecue flavour. If popcorn wins, you'll get $4 in the running, and $4.50 if you like salad in a chip.

“This competition has created great debate around the country and punters have been keen to match their tastebuds with their wallets,” CEO Michael Sullivan said.

“We’ve had plenty of phone calls from punters wanting to back their personal favourites.”