It's often been said that if you want a good guide for social trends. If that's the case, advertisers should be running to Channel 9 tonight for the second and final Hey Hey It's Saturday (on Wednesday) reunion.
With Sportingbet Australia, it's slipped into $1.05 to top the ratings, and as a friend used to say regularly: "It's better than bank interest."
The reunion show goes head to head with Celebrity Masterchef, and it's unlikely even the attraction of lovely former Hi 5 singer Kathleen de Leon deep-frying a spatchcock will help the cooking show outrate Dickie Knee and Plucka.
So what were bookies thinking when they opened the market at $1.30? Did they think a taped version of old hacks in the kitchen would struggle against the uncertainty of live television? I'm just dirty I didn't get a piece of it.
Regardless, real value comes in the ratings: Hey Hey's first show roped in 2.169 million viewers. You'll get $1.95 for it to top the 2 million mark again, and $1.85 if you think enough people have had a gutfull enough to peg it back to under 2 million.
Maybe the de Leon spatchcock factor will have something to do with that?
You'll get $1.85 if you think Celebrity Masterchef will top 1.4 million viewers and $1.95 if you think it'll fall below that figure.
Expect Hey Hey to drop off a little, but whether that translates to Kathleen de Leon (er, Masterchef) remains on a knife-edge.
Take the 5% interest if you wish, but the exact figures will be tough to call.
Wednesday, October 7, 2009
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