Federal election odds against Rudd

Incumbency can never be under-estimated, but people are clearly trying to send a message to the current government. If their tune doesn't change, the $2.60 looks very sweet.

RUDD SLIDE CONTINUES AS ABBOTT SHORTENS FURTHER

The Coalition has shortened into the tightest odds to win the 2010 election they have been since Kevin Rudd took power; now paying $2.60 down from $2.85 in Sportingbet Australia’s market.

This follows yet another terrible poll for Kevin Rudd’s Labor today, with a Herald/Nielsen poll delivering a 3-point kicking to the Government, who have seen their odds of re-election blow out from $1.40 to $1.47.

The poll showed that Tony Abbott’s Opposition is now leading the Government 53-47, which is enough to easily win government if the results were to be repeated on election day.

Sportingbet Australia CEO Michael Sullivan said that punters have identified Kevin Rudd’s slumping personal vote as a problem for the government.

“Punters want no part of Rudd or Labor at the moment with 90% of the money in the last week being for the Coalition,” said Mr Sullivan.

“We shortened the Coalition from $2.85 to $2.70 on the back of the polls this morning but were immediately claimed with bets of $5000 and $3000 arriving for them,” he said.

“Labor’s odds have blown from $1.20 to $1.47 in recent months and I can’t see punters wanting to back them until Rudd’s appeal with the electorate improves.”

AUSTRALIAN FEDERAL ELECTION
Sportingbet Australia Market
Labor $1.47
Coalition $2.60