Storm player "Premiers" tattoo removal offer

Nice gimmick:

BOOKIE OFFERS TO PAY FOR STORM TATTOO REMOVAL

Online bookmaker Sportsbet.com.au has offered to pay for the laser removal of premiership tattoos for Melbourne Storm players who played in the 2007 and 2009 Grand Final sides.

Many of the players now have permanent reminders of premierships which have now been erased from the record books.

“Some of the tattoos are pretty decent in size and some players may now regret putting the tattoo pen to skin,” said Sportsbet.com.au’s Haydn Lane.

“They say a clean break is always best and we’re happy to chip in if it helps these players erase this episode from their memories and get on with their careers.”