AFL television rights

If it's a flat billion, that makes the 3-1 look juicy. But I'm not into corporate bidding. Perhaps the extra little bit on top helps sway the coverage rights?

AFL BROADCAST RIGHTS - HOW MUCH WILL THEY COST?

Sportingbet Australia punters are betting on how much money the 2012 AFL television broadcast rights will cost the winning bidder.

Sportingbet Australia CEO Michael Sullivan said the winning bid would almost certainly exceed the current $780m deal currently in place and was sure the market would be popular with punters.

“It’s a hot topic and we’ve already had plenty of enquiries from punters,” said Sullivan.

“Everybody has their own opinion on how rich these rights will make the AFL and punters can now back their own judgement.”

Sullivan said the option of between 1 billion and one dollars and 1.1 billion dollars had been installed as a slight $2.50 favourite.

“The talk is that 1 billion dollars is the magic mark so we’re betting there’s a partnership out there prepared to offer a little more in order to make sure,” Sullivan said.

“It’s a little like an auction bid designed to knock opponents out.”

The rights costing more than 1.1 billion dollars is second favourite at $2.75 with between 901 Million and 1 Billion dollars at $3.00.

2012 AFL TELEVISION BROADCAST RIGHTS – WINNING BID AMOUNT
Sportingbet Australia Market
1 Billion And One Dollars To 1.1 Billion Dollars 2.50
More Than 1.1 Billion Dollars 2.75
901 Million Dollars To 1 Billion Dollars 3.00
781 Million Dollars To 900 Million Dollars 26.00
780 Million Dollars Or Less 51.00