Kevin Sheedy a long term prospect in West Sydney

I've heard of futures betting, but this is a very long-term investment with very little information on players:

Kevin Sheedy has the job ahead of him at West Sydney according to bookmakers, with Sportingbet Australia posting a market that has Sheedy’s worst year at Essendon favourite to better his opening year at West Sydney.

Sportingbet Australia CEO Michael Sullivan said while Sheedy looked the right man for the job, starting a side from nothing was a monumental task and a finals berth in their opening year was a $9.00 outsider.

“Sheedy proved how good a coach he was in 27 years at Essendon but we have his worst year there in 2006 as $1.80 favourite to be better than his first year in West Sydney,” Sullivan said.

“The Bombers won three and drew one in 06 and anything better than that for West Sydney would be a success I would think.

“No matter how good a job he does, you wouldn’t think they are any hope of making the finals in their debut season and we have them $1.05 to be spending September on the sidelines.”

SHEEDY’S GWS 2012 VS SHEEDY’S ESSENDON 2006
Sportingbet Australia Market
GWS 2012 To Do Better Than Essendon 2006 - 14 Points 2.00
GWS 2012 To Do Worse Than Essendon 2006 - 14 Points 1.80

SHEEDY’S GWS 2012 TO MAKE FINALS
Sportingbet Australia Market
GWS To Make 2012 Finals 9.00
GWS To Miss 2012 Finals 1.05