Despite industry predictions of Sunday night’s Masterchef Final attracting in excess of 4 million viewers Sportingbet Australia punters are convinced that less than 3.5 million viewers will tune in.
Sportingbet Australia CEO Michael Sullivan said less than 3.5 million viewers had been backed in from $10 to $7 and was clearly the most popular option.
“While anything just less than 3.5 million would be a huge ratings success you’d have to think the shows’ producers would be slightly disappointed given the 3.7 million last year’s final attracted,” said Sullivan.
“But there’s been a good deal of bets saying this will be the case and the money is usually on the mark.”
The Masterchef Final has already shunted Sunday’s Election Debate out of the prime 7.30pm spot and the show has consistently attracted over 2 million viewers in its normal weekday format.
HOW MANY VIEWRS WILL WATCH MASTERCHEF SERIES 2 FINAL
Sportingbet Australia Exclusive Market
3.91 Million To 4 Million 5.50
5.1 Million or More 6.00
3.81 Million to 3.9 Million 6.00
4.1 Million to 4.2 Million 7.00
Less Than 3.5 Million 7.00
4.21 Million to 4.3 Million 7.50
4.31 Million To 4.4 Million 8.50
4.41 Million to 4.5 Million 9.00
3.71 Million To 3.8 Million 9.00
4.91 Million to 5 Million 10.00
4.61 Million to 4.7 Million 11.00
4.51 Million to 4.6 Million 11.00
3.5 Million to 3.6 Million 11.00
3.61 Million to 3.7 Million 12.00
4.71 Million to 4.8 Million 14.00
4.81 Million to 4.9 Million 17.00
Showing posts with label Masterchef. Show all posts
Showing posts with label Masterchef. Show all posts
Wednesday, July 21, 2010
Tuesday, June 22, 2010
Anyone a Masterchef expert?
Correct me if I'm wrong, but I believe the State of Origin achieved around 3.8 million viewers. Given that the non-league playing states - ie, Victoria, SA and WA - will take an interest in Masterchef, you'd have to think the number would be slightly higher.
There's a reason the bookies have bunched together the figures between 4.5 and 5 million. Get it right, and the odds are enticing.
WILL THE MASTERCHEF FINAL RATE THROUGH THE ROOF?
Sportingbet Australia has opened betting on how the Masterchef Finale will rate in 2010.
Sportingbet Australia CEO Michael Sullivan said the market allowed punters keen to bet on Masterchef’s outcome an alternative as its ratings success had created tremendous speculation.
“We’ve had plenty of punters asking us to bet on the outcome of this show but its pre recorded nature makes this impossible,” said Sullivan
“With Masterchef’s ratings success causing plenty of discussion we thought odds on the final’s ratings would make a good alternative.
Last year 3.7 million Australian’s watched the series one final and with series two ratings going through the roof, several pundits have predicted the final could break the five million viewer mark, so it will be interesting to see which option the punters come for.”
Sportingbet Australia bookmakers are predicting the final will rate between 3.91 and 4 million viewers, installing that option as a $5.50 favourite.
HOW WILL THE MASTERCHEF FINAL RATE?
Sportingbet Australia Market
3.91 Million To 4 Milllion 5.50
3.81 Million to 3.9 Million 6.00
5.1 Million or More 6.00
4.1 Million to 4.2 Million 7.00
4.21 Million to 4.3 Million 7.50
4.31 Million To 4.4 Million 8.50
4.41 Million to 4.5 Million 9.00
3.71 Million To 3.8 Million 9.00
Less Than 3.5 Million 10.00
4.51 Million to 4.6 Million 11.00
4.61 Million to 4.7 Million 11.00
4.71 Million to 4.8 Million 12.00
4.81 Million to 4.9 Million 12.00
4.91 Million to 5 Million 13.00
3.61 Million to 3.7 Million 14.00
3.5 Million to 3.6 Million 17.00
There's a reason the bookies have bunched together the figures between 4.5 and 5 million. Get it right, and the odds are enticing.
WILL THE MASTERCHEF FINAL RATE THROUGH THE ROOF?
Sportingbet Australia has opened betting on how the Masterchef Finale will rate in 2010.
Sportingbet Australia CEO Michael Sullivan said the market allowed punters keen to bet on Masterchef’s outcome an alternative as its ratings success had created tremendous speculation.
“We’ve had plenty of punters asking us to bet on the outcome of this show but its pre recorded nature makes this impossible,” said Sullivan
“With Masterchef’s ratings success causing plenty of discussion we thought odds on the final’s ratings would make a good alternative.
Last year 3.7 million Australian’s watched the series one final and with series two ratings going through the roof, several pundits have predicted the final could break the five million viewer mark, so it will be interesting to see which option the punters come for.”
Sportingbet Australia bookmakers are predicting the final will rate between 3.91 and 4 million viewers, installing that option as a $5.50 favourite.
HOW WILL THE MASTERCHEF FINAL RATE?
Sportingbet Australia Market
3.91 Million To 4 Milllion 5.50
3.81 Million to 3.9 Million 6.00
5.1 Million or More 6.00
4.1 Million to 4.2 Million 7.00
4.21 Million to 4.3 Million 7.50
4.31 Million To 4.4 Million 8.50
4.41 Million to 4.5 Million 9.00
3.71 Million To 3.8 Million 9.00
Less Than 3.5 Million 10.00
4.51 Million to 4.6 Million 11.00
4.61 Million to 4.7 Million 11.00
4.71 Million to 4.8 Million 12.00
4.81 Million to 4.9 Million 12.00
4.91 Million to 5 Million 13.00
3.61 Million to 3.7 Million 14.00
3.5 Million to 3.6 Million 17.00
Wednesday, October 7, 2009
Hey Hey vs Masterchef
It's often been said that if you want a good guide for social trends. If that's the case, advertisers should be running to Channel 9 tonight for the second and final Hey Hey It's Saturday (on Wednesday) reunion.
With Sportingbet Australia, it's slipped into $1.05 to top the ratings, and as a friend used to say regularly: "It's better than bank interest."
The reunion show goes head to head with Celebrity Masterchef, and it's unlikely even the attraction of lovely former Hi 5 singer Kathleen de Leon deep-frying a spatchcock will help the cooking show outrate Dickie Knee and Plucka.
So what were bookies thinking when they opened the market at $1.30? Did they think a taped version of old hacks in the kitchen would struggle against the uncertainty of live television? I'm just dirty I didn't get a piece of it.
Regardless, real value comes in the ratings: Hey Hey's first show roped in 2.169 million viewers. You'll get $1.95 for it to top the 2 million mark again, and $1.85 if you think enough people have had a gutfull enough to peg it back to under 2 million.
Maybe the de Leon spatchcock factor will have something to do with that?
You'll get $1.85 if you think Celebrity Masterchef will top 1.4 million viewers and $1.95 if you think it'll fall below that figure.
Expect Hey Hey to drop off a little, but whether that translates to Kathleen de Leon (er, Masterchef) remains on a knife-edge.
Take the 5% interest if you wish, but the exact figures will be tough to call.
With Sportingbet Australia, it's slipped into $1.05 to top the ratings, and as a friend used to say regularly: "It's better than bank interest."
The reunion show goes head to head with Celebrity Masterchef, and it's unlikely even the attraction of lovely former Hi 5 singer Kathleen de Leon deep-frying a spatchcock will help the cooking show outrate Dickie Knee and Plucka.
So what were bookies thinking when they opened the market at $1.30? Did they think a taped version of old hacks in the kitchen would struggle against the uncertainty of live television? I'm just dirty I didn't get a piece of it.
Regardless, real value comes in the ratings: Hey Hey's first show roped in 2.169 million viewers. You'll get $1.95 for it to top the 2 million mark again, and $1.85 if you think enough people have had a gutfull enough to peg it back to under 2 million.
Maybe the de Leon spatchcock factor will have something to do with that?
You'll get $1.85 if you think Celebrity Masterchef will top 1.4 million viewers and $1.95 if you think it'll fall below that figure.
Expect Hey Hey to drop off a little, but whether that translates to Kathleen de Leon (er, Masterchef) remains on a knife-edge.
Take the 5% interest if you wish, but the exact figures will be tough to call.
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